OUR ETHOS
Transforming the Landscape of Business
At Maven + Co, we are committed to transforming the landscape of business by integrating sustainability into every facet of strategy, executive thinking, decision making, and operations.
Our ethos is rooted in the belief that true success is measured not just by financial performance, but by the positive impact we create for people and the planet. We are passionate about guiding companies to achieve a harmonious balance between profitability and sustainability, ensuring long-term growth and resilience. Our work is to future proof businesses, our communities, and the planet.
OUR MISSION
CHANGING THE CORE OF CAPITALISM
To empower businesses to lead with purpose, innovate with integrity, and thrive through sustainable practices. We aim to be the catalyst for change, helping organizations navigate the complexities of sustainability while achieving their strategic goals.
OUR VALUES
INTEGRITY + ACCOUNTABILITY
We believe in acting in alignment with our values, leaving our egos at the door, and embracing continous learning. Our approach to sustainability is grounded in transparency and ethical practices, ensuring that our actions speak louder than words and build trust with all our stakeholders. Transparency, honesty, and ethical conduct are the cornerstones of our practice.
CUROSITY
The world is constantly evolving, and so are we. We embrace change and are committed to continuous learning, ensuring that we stay ahead of the curve and bring the most effective, cutting-edge solutions to our clients. We are committed to educating and empowering our clients and communities, providing them with the tools and insights needed to make informed, impactful decisions that drive sustainable success.
IMPACT + STEWARDSHIP
Our deep respect for our planet guides everything we do. We are dedicated to protecting and enhancing the natural environments we touch, ensuring that our business practices contribute to a healthier, more sustainable planet. Yet, true sustainability is about more than just environmental stewardship; it encompasses social equity and economic resilience. We integrate these pillars into every strategy, fostering balanced value creation that benefits businesses, communities, and the environment.
OUR APPROACH
We help companies define authentic sustainability and implement strategies that align with their core values and long-term success.
At Maven + Co, we embrace the chance to blaze new trails equally as much as finding the spark and nuance in refining an existing strategy. Our commitment to sustainable capitalism means leading with foresight and innovation, inspiring others to see the immense possibilities of a future where businesses thrive as champions of the planet, its people, and the natural world.
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In the face of challenges, we see opportunities. No impact too small, nor challenge too big. Our resilience and positive risk management approach drive us to push boundaries and explore new frontiers in sustainability, turning visionary ideas into tangible, impactful actions.
OUR STORY
Founded by Liza Tullidge in 2017, Maven + Co was born on a belief that there was a better way for business as usual. With a diverse background that spans sectors, scale, and stage - including advising multinational corporations, building innovative startups, supporting large-scale conservation projects, investing in cutting-edge technology, serving in the boardroom, and founding several of her own enterprises, Liza has experienced the full spectrum of business and sustainability.
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As an avid adventurer, Liza experienced firsthand the impact of "business as usual" on our environment and communities. Knowing that potential held within capitalism to be a driver for positive impact, Liza founded Maven + Co, a bridge connecting innovative solutions with scalable, sustainable strategies, to unleash that impact from within businesses we serve. We are dedicated to redefining capitalism: re-engineering it to support a sustainable future for both enterprises and the planet.
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At Maven + Co, we practice what we preach. Whether undergoing a total restructure to uphold our accountability to impact or walking away from profitable products that were misaligned with the company's future, we know firsthand what it takes to build resilient, future-proofed businesses and we continue to walk our own sustainability path.
